The e-commerce business in India has grown exponentially over recent years. So have fraudulent activities, causing people inconvenience. The government has time and again amended policies to curb this, but this time the Centre is getting more serious than ever. The Indian government has formed a new steering committee that will look after the development of a government-based e-commerce platform. Consider it an equivalent to Amazon but with strict rules that will be aimed at minimising malpractices.
The new committee, set up by the Commerce Ministry, will provide oversight on the policy for the Open Network for Digital Commerce (ONDC), which is an e-commerce platform that the government is backing for the development. The ONDC will serve as the infrastructure for setting up the final storefront, which will be something like Flipkart and Amazon. The Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce, issued the order on November 24, a copy of which was seen by Medianama.
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