In August 2021, UAE-primarily based totally airways Emirates created a big buzz via way of means of filming an commercial on pinnacle of the world’s tallest building. This time, they have got taken it up a notch via way of means of recreating the video with an introduced twist. In the unique advert, expert skydiving trainer Nicole Smith-Ludvik stood on pinnacle of the Burj Khalifa because the digital digicam zoomed out to reveal a heart-preventing view of Dubai stretching out underneath her. This time, Nicole Smith-Ludvik is returned on pinnacle of the Burj Khalifa – which, at 2,722-feet, is the world’s tallest building – however she’s now no longer alone.
The new advert additionally capabilities a big A380 plane that changed into specifically painted to sell the Dubai Expo 2020.
The advert starts offevolved via way of means of displaying Ms Smith-Ludvik, dressed as an Emirates Airline flight attendant, conserving a chain of placards at the same time as status at the world’s tallest building. “I’m nevertheless right here,” reads the primary card, after which they cross directly to say: “Wow, I can see Dubai Expo” and “Finally, right here come my friends”.
At this point, the digital digicam pans out to reveal an Emirates A380 flying in the back of her. Painted in brilliant colorings and branded with the words “Dubai Expo”, the plane takes a spherical across the building.
After sharing the advert ultimate week, Emirates took visitors behind the curtain to provide an explanation for the way it changed into filmed.
Ads via way of means of
“Watch behind the curtain to look how we took our A380 for a spin across the Burj Khalifa for the making of our new commercial,” the airline wrote on Twitter at the same time as sharing the video. The video defined that the advert changed into filmed after meticulous making plans and with the very best protection protocols in place.
To get a shot of the aircraft in the back of Ms Smith-Ludvik as she stood on pinnacle of the Burj Khalifa took eleven tries.
Expo 2020, this is presently being hosted in Dubai, changed into at first scheduled for October 2020 to April 2021. It changed into postponed due to the coronavirus pandemic.
