Where does the maximum famous content material on Netflix originate from? Over the beyond years, it’s been predominantly from North America with European content material in a near second. Likely with the assist of Squid Game, Asian content material is persevering with to fashion upwards on Netflix.
Thanks to FlixPatrol for this information who’ve been monitoring pinnacle 10s internationally for near years now, they allow us to get a huge view of what’s famous on Netflix with day by day pinnacle 10 lists considering the fact that March 2020 while the pinnacle 10s had been introduced.
From the pinnacle 10 information we are able to garner what’s famous at the provider together with what genres carry out well, whether or not certified content material or Originals carry out the exceptional and on this instance, see in which the maximum famous content material originates from.
North American content material (content material from the United States, Mexico and Canada) stays the maximum famous content material on Netflix. It’s now no longer trending in any specific path and we suspect will stay the maximum famous content material for years to come.
European content material dropping floor to Asian content material is possibly the maximum exciting developments from the above chart (and complete information sheet embedded below). In Q2 2020, 22.1% of all titles withinside the Netflix pinnacle 10s originate from Europe however that parent is now right all the way down to 13.6% in Q4 2021. That’s a 38% drop.
Compare that to the huge upward push for Asian content material from 4.2% in Q1 2020 to 16.8% in Q4 2021. That is a 300% increase.
The fashion comes absolute confidence in element way to an improved slate from the location. In February 2021, Netflix introduced it’d spend 1/2 of one thousand million on Korean content material alone. We’ve already visible a number of that spending come to fruition.
K-dramas especially ruled the Netflix pinnacle 10s with titles like Squid Game (that’s now Netflix’s maximum-watched TV display of all time), Vincenzo, Hometown Cha-Cha-Cha, and others have helped propel the location up the list.
Netflix’s content material spends in Europe keeps to stay excessive with a 2018 file suggesting the finances has now surpassed $1 billion. It actually may want to suggest that Asian content material on Netflix is simply resonating throughout the globe more.
